SWOT Analysis of Neilson’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Where trend meets tradition
Offering the finest in family apparel and house wares
People interested in shopping
Upper middle and high end market
Business on Quality, Style, and Dependable Service
1. Provides wide range of brands and products which have good customer credibility with their quality 2. The company has 175 years of experience in the market and has great customer loyalty 3. Has good social media presence with wide range of content marketing 4. Provides cosmetics and accessories offering as well in the store
5. Customised bridal sets are offered which particularly targets yet to be married people with great gifts
7. Provides high quality products which enhances its brand equity
8. Known as a specialty apparel and gift store in the market
9. Has strong brand identity and recognition by the customers in the market
1. Not yet entered into e-commerce and online delivery services 2. Caters only to high end market with less discounts and offers
1. Enter into e-commerce and online delivery services 2. Expand more into global market 3. Make strategic alliances/partnerships with other companies
1. High competition from emerging e-commerce players 2. Less entry barriers for retail/apparel sector which increases competition from potentials 3. Customers moving away from the brand because of less discounts and offers compared to competitors
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