Neilson’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 472
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SWOT Analysis of Neilson’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neilson’s

Parent Company

Neilson’s

Category

Apparel

Sector

Retail

Tagline/ Slogan

Where trend meets tradition

USP

Offering the finest in family apparel and house wares

STP

Segment

People interested in shopping

Target Group

Upper middle and high end market

Positioning

Business on Quality, Style, and Dependable Service

SWOT Analysis

Strengths

1. Provides wide range of brands and products which have good customer credibility with their quality
2. The company has 175 years of experience in the market and has great customer loyalty
3. Has good social media presence with wide range of content marketing
4. Provides cosmetics and accessories offering as well in the store

5. Customised bridal sets  are offered which particularly targets yet to be married people with great gifts

7. Provides high quality products which enhances its brand equity

8. Known as a specialty apparel and gift store in the market

9. Has strong brand identity and recognition by the customers in the market

Weaknesses

1. Not yet entered into e-commerce and online delivery services
2. Caters only to high end market with less discounts and offers

Opportunities

1. Enter into e-commerce and online delivery services
2. Expand more into global market
3. Make strategic alliances/partnerships with other companies

Threats

1. High competition from emerging e-commerce players
2. Less entry barriers for retail/apparel sector which increases competition from potentials
3. Customers moving away from the brand because of less discounts and offers compared to competitors

Competition

Competitors

1. H&M
2. American apparel 
3. Conway stores



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