Smith’s Marketplace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 456
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SWOT Analysis of Smith’s Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smith’s Marketplace

Parent Company

The Kroger co.

Category

Super Market

Sector

Retail

USP

Reputed and credible brand among customers

STP

Segment

Based on income of the households

Target Group

Middle and upper middle class families

Positioning

Smith's store offers brand products that's perfect for your entire family

SWOT Analysis

Strengths

1. Smith's Marketplaces contain a full-line food and drug store and jewellery
2. Large in house area that provide great shopping experience
3. Provides wide range of products starting from medical drugs to food items
4. Associated with the market giant, Kroger and hence have strong brand establishment and brand loyalty

5. Brands stretch from corner to corner of the store, with over 10,000 quality items

6. Have over 40 manufacturing facilities in US which provides products of high standards

7. Smith's brand products with quality guarantee which enhance customer equity

8. Company is very much involved in corporate social activities

9. Provides online ordering and delivery facilities

Weaknesses

1. Less known as Smith’s and more known by its parent company
2. Less into global market and emerging world
3. Less into social media advertising
4. Provides less offers and discounts compared to its competitors

Opportunities

1. Increase number of offers and discounts
2. Enhance its presence in global market
3. Enhance it digital and social media advertising

Threats

1. Less entry barriers to retail industry giving chance to new entrants
2. Low switching costs for customers which reduce brand loyalty
3. Heavy competition from global players

Competition

Competitors

1. Home land
2. Hugo’s
3. Lewis food town


The table above concludes the Smith’s Marketplace SWOT analysis along with its marketing strategy and brand parameters.

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