Stop & Shop SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 441
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SWOT Analysis of Stop & Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stop & Shop

Parent Company

Ahold

Category

Food and grocery

Sector

Retail

Tagline/ Slogan

Great Food. Low Prices. Friendly Service

USP

Quality products at reasonable prices

STP

Segment

Based on income levels of the households and for retail market

Target Group

High end market and middle class market

Positioning

Delivering unmatched selection, quality and value

SWOT Analysis

Strengths

1. The company has a long term customer loyalty

2. Stop & Shop operates more than 400 stores throughout New England states,New York and New jersey

3. The stores were then typical in size at about 30,000 square feet (2,800 m2) on average which enhances the shopping experience of the customers

4. Provides great deals and offers for the customers which increases company’s awareness

5. Wide range of quality products in the basket

6. Provides newsletters and health tips which enhances brand equity among customers

7. Offers online ordering and delivery facilities

8. It was started in 1892 so lot of legacy

Weaknesses

1. Less into expansion to emerging markets

2. Not yet into strategic alliances with other companies

Opportunities

1. Enter into strategic alliances to capture more market and increase brand equity

2. Expand globally to capture in more customers

3. More digital media and social media advertising

Threats

1. Less entry barriers to retail industry giving chance to new entrants

2. Low switching costs for customers which reduce brand loyalty

3. Heavy competition from global players

Competition

Competitors

1. Kroger

2. Wall mart

3. Meijer



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