Winco foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 500
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SWOT Analysis of Winco foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Winco foods

Parent Company

Winco Foods Inc.

Category

Grocery

Sector

Retail

Tagline/ Slogan

The supermarket low price leader

USP

Bring the same level of quality and service for all the products

STP

Segment

Based on income of the households

Target Group

Middle and upper middle class families

Positioning

LOW PRICES Every Aisle • Every Department • Every Day

SWOT Analysis

Strengths

1. It has 100 retail stores and four distribution centres with 14,200 employees

2. Has more the 100 years of market presence which strong brand awareness

3. It reduces operating expenses by directly purchasing from manufacturers and farmers

4. Provides so many offers in terms of coupons, discounts etc

5. It is an employee owned company

6. Has online ordering and delivery facility

7. Wide variety of recipes and products are offered which increase brand equity

8. Offers products at reasonable prices compared to competitors

Weaknesses

1. Not in global market especially emerging markets yet

2. Less into social media and digital marketing

3. Less into strategic partnerships and alliances

Opportunities

1. Expand globally into other emerging markets

2. Leverage on key partnerships and venture into new domains

3. Invest more capital and time in social media and digital media marketing to reach out to more customers

Threats

1. Less entry barriers into retail grocery segment

2. Heavy competition from global players

3. Low switching costs for the customers as well

Competition

Competitors

1. Kroger

2. Roundy’s

3. National supermarkets



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