Crumpler SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 737
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SWOT Analysis of Crumpler with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crumpler

Parent Company

Crumpler

Category

Bags

Sector

Bags

Tagline/ Slogan

Explore your world

USP

Build to last

STP

Segment

Bags

Target Group

Adventures, Photographers, Riders, Designers, Makers, Thinkers, Doers

Positioning

Bag for people who know how to live

SWOT Analysis

Strengths

1. Makes practical and long lasting bags
2. Is a creative travel brand
3. Conducted various marketing campaigns which led to increase in sales and footfalls in the stores 
4. Makes high quality bags and employs extensive testing mechanism
5. Provides life time warranty
6. Each product is customized for a purpose, designed for specific use

Weaknesses

1. Absent in emerging markets
2. Distribution centers

Opportunities

1. New market development 
2. Customized bags for the customers

Threats

1. High cost of raw materials 
2. Fast changing fashion and consumer needs
3. Price wars in the market

Competition

Competitors

1. Tumi
2. Briggs and Riley
3. Samsonite



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