1. Makes practical and long lasting bags 2. Is a creative travel brand 3. Conducted various marketing campaigns which led to increase in sales and footfalls in the stores 4. Makes high quality bags and employs extensive testing mechanism 5. Provides life time warranty 6. Each product is customized for a purpose, designed for specific use
1. Absent in emerging markets 2. Distribution centers
1. New market development 2. Customized bags for the customers
1. High cost of raw materials 2. Fast changing fashion and consumer needs 3. Price wars in the market
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