Quill SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 632
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SWOT Analysis of Quill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quill

Parent Company

Staples Inc.

Category

Office Supplies

Sector

Lifestyle & Retail

Tagline/ Slogan

A small part of  your job is 100% of ours

USP

Low prices

STP

Segment

Office going people and MNC’s

Target Group

Influencers and personnel of purchase department of companies

Positioning

Competitive prices of offices

SWOT Analysis

Strengths

1. Annual revenues of $1.3 billion
2. Accounts for 25% of company’s net income
3. One of the fastest growing divisions of Staples Inc.
4. Sells office supplies, furniture, technology and business services.

5. Increased brand visibility through creative advertising

Weaknesses

1. Not much presence in international market
2. Strong competition in domestic market

Opportunities

1. Expand international presence through entry in emerging economies
2. Improved services to small and medium business 
3. Advantage in society because of using recycled content

Threats

1. Changing of policy and rules by the government 
2. Fierce competition
3. Expansion in offerings may lead to less focus on core strengths

Competition

Competitors

1. Walmart
2. Office Max



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