Posted in Lifestyle and Retail, Total Reads: 16830
SWOT Analysis of LIDL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Where quality is cheaper
Quality goods at affordable prices.
Price sensitive customers who usually have a limited budget whilst shopping or choose to buy mediocre quality products.
A go-to shop for any grocery needs.
1. Has private labels and a good range of other branded products too. 2. Strong online presence and online selling. 3. Placement, they build in deprived areas where cheap food is required. They sell reasonable food that appeal to all incomes. 4. Open on Sundays and holidays. 5. Has over 10,000 stores across Europe
1.Still relatively small as compared to other brands
2. Hasn’t been able to impact globally as there are a few other chain stores
1.To gain a further strong hold in European markets
2. Expanding into growing economies like Africa, Asia etc
1. International expansion of other brand would increase competition
2. Price war with other retail chains brands 3. Change of Govt policies and regulations in the retail industry
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