LIDL SWOT Analysis
LIDL is one of the leading brands in the lifestyle and retail sector. LIDL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LIDL:
Quick Glance:
LIDL Strengths
- LIDL has private labels and a good range of other branded products too.
- Strong digital presence and online selling by the brand
- LIDL sell reasonable food that appeal to all income groups
- The stores are open on Sundays and holidays, which is an added customer service
- LIDL has over 10,000 stores across Europe
- The company operates in more than 25 countries across Europe
- More than 300,000 people are employed with LIDL
- The company has also ventured in businesses like bakeries, online photo services, discounted goods etc
Above are the strengths in the SWOT Analysis of LIDL. The strengths of LIDL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
LIDL Weaknesses
- Intense competition means limited market share growth for LIDL
- Limited presence of the retail chain outside Europe
These were the weaknesses in the LIDL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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LIDL Opportunities
- LIDL can gain a further strong hold in European markets as well more global locations
- Expanding into growing economies like Africa, Asia etc
- Extract more business from online & digital channels
Above we covered the opportunities in LIDL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
LIDL Threats
- International expansion of other brand would increase competition
- Price war with other retail chains brands can affect the margins of LIDL
- Change of Govt policies and regulations in the retail industry
The threats in the SWOT Analysis of LIDL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the LIDL SWOT analysis.
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About LIDL
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| LIDL Overview | |
|---|---|
| Parent Company |
Schwarz Gruppe |
| Category |
Retail Industry |
| Sector | |
| Tagline/ Slogan |
Where quality is cheaper |
| USP |
LIDL offers quality goods at affordable prices |
| LIDL STP | |
| Segmentation |
Price sensitive customers who usually have a limited budget whilst shopping or choose to buy mediocre quality products. |
| Target Market |
Households |
| Positioning |
LIDL is a go-to shop for any grocery needs. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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