SWOT Analysis of Morrisons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Wm Morrison Supermarkets plc
Lifestyle and Retail
Fresh for you every day; Fresh choice for you
Selling quality fresh goods across the country
Those who look for price, convenience and freshness.
Having a food offering with broad appeal from Aldi to Waitrose.
1. An efficient supply chain and distribution network 2. Large product portfolio 3. One of the big four supermarket companies in UK 4. Has over 450 stores in UK with an employee strength of over 130,000
1. Limited geographical reach as compared to some other big brands 2.Suffers from Product recall
1.Growing market for organic products 2.International expansion 3.Rising demand for private labels
1. Increasing market share of competitors. 2.Increase in taxes and change of Govt policies 3.Rise in manpower costs
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