ASDA SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11616
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SWOT Analysis of ASDA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ASDA

Parent Company

Walmart

Category

Retail Industry

Sector

Lifestyle and Retail

Tagline/ Slogan

Saving your money every day

USP

Always connected to its customers via multi channel media.

STP

Segment

Moderate means, hard pressed.

Target Group

Majority of married living people, internet savvy.

Positioning

UK’s cheapest market destination ahead of Tesco.

SWOT Analysis

Strengths

1. Wide range of product offerings and service offerings include financial services
2. Known for its amazing marketing campaigns
3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc.
4. Socially responsible through CSR initiatives
5. Has over 140,000 employees working at over 500 stores

Weaknesses

1.Limited global presence as compared to few other competitors

2. Their ability to sell prices have restricted their entrance is few countries as the country fear a competition with local vendors

Opportunities

1.Expanding in new areas of pharmacies, opticians, jewelry and photo department.

2. Venturing into markets that are growing like India, China etc

Threats

1. Price war with other retail chains brands
2.Pressure of maintaining low prices.

3. Ever changing policies of various central govts

Competition

Competitors

1.Tesco
2.Sainsburys
3.Morrisons



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