Park Avenue SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3603
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SWOT Analysis of Park Avenue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Park Avenue (Raymond)

Parent Company

Raymond Limited

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Play the Lead

USP

Innovation brand

STP

Segment

Formal wear for men and women

Target Group

Young urban corporates men and women

Positioning

Premium Stylish and innovative

SWOT Analysis

Strengths

1.Park Avenue boosts of a wide distribution network with presence in more than 580 'The Raymond Shops'

2.35 Exclusive Brand Stores of Park Avenue

3. Exclusive Woman brand stores and more than 400 Multi-Brand Outlets makes easy availability

4.Park Avenue is the one of the leading brands in the men’s wear segment

5. The brand uses Aggressive advertisements and boasts of superior quality and design

Weaknesses

1.Competition from standalone specialty stores

2.Global presence of the brand is limited as compared to a few other international brands

Opportunities

1.Entry into tier 2 and tier 3 cities

2.Collaboration with foreign players because of a national brand
3. Special offers for corporates and business institutions

Threats

1.Increase competition in the domestic market due to a large number of formal wear apparel brands coming up

2.Changing rules and regulations in the fabric industry

Competition

Competitors

1. Allen and Solly
2. Louis Philippe
3. Arrow



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