Park Avenue SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3362

SWOT Analysis of Park Avenue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Park Avenue (Raymond)

Parent Company

Raymond Limited


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Play the Lead


Innovation brand



Formal wear for men and women

Target Group

Young urban corporates men and women


Premium Stylish and innovative

SWOT Analysis


1.Park Avenue boosts of a wide distribution network with presence in more than 580 'The Raymond Shops'

2.35 Exclusive Brand Stores of Park Avenue

3. Exclusive Woman brand stores and more than 400 Multi-Brand Outlets makes easy availability

4.Park Avenue is the one of the leading brands in the men’s wear segment

5. The brand uses Aggressive advertisements and boasts of superior quality and design


1.Competition from standalone specialty stores

2.Global presence of the brand is limited as compared to a few other international brands


1.Entry into tier 2 and tier 3 cities

2.Collaboration with foreign players because of a national brand
3. Special offers for corporates and business institutions


1.Increase competition in the domestic market due to a large number of formal wear apparel brands coming up

2.Changing rules and regulations in the fabric industry



1. Allen and Solly
2. Louis Philippe
3. Arrow


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