Parx SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1515
Advertisements

SWOT Analysis of Parx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parx

Parent Company

Raymond limited

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Live Easy; Catch up with life; Where the road ends adventure begins

USP

Innovative”beyond work” clothing

STP

Segment

Youngsters looking for casual wear

Target Group

Urban youth from upper-middle class

Positioning

Fresh and premium casual wear

SWOT Analysis

Strengths

1. Excellent branding and advertising
2. Strong backing of Raymonds Ltd as a brand
3. Constant innovative latest and trendy casual outfits for consumers
4. Wide range of offerings for both men and women with summer, spring collection etc

Weaknesses

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Opportunities

1.Diversification in the brands offered
2.Synergies in distribution
3. Global penetration of Raymonds brands would increase opportunities for Parx as well

Threats

1.Increased competition from international as well as Indian brands
2.Social,legal,political factors

Competition

Competitors

1.Allen Solly
2.Louis Philippe
3.Van Huesen



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: