SWOT Analysis of Parx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and retail
Live Easy; Catch up with life; Where the road ends adventure begins
Innovative”beyond work” clothing
Youngsters looking for casual wear
Urban youth from upper-middle class
Fresh and premium casual wear
1. Excellent branding and advertising 2. Strong backing of Raymonds Ltd as a brand 3. Constant innovative latest and trendy casual outfits for consumers 4. Wide range of offerings for both men and women with summer, spring collection etc
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to customers therefore high brand switching
1.Diversification in the brands offered 2.Synergies in distribution 3. Global penetration of Raymonds brands would increase opportunities for Parx as well
1.Increased competition from international as well as Indian brands 2.Social,legal,political factors
Browse marketing analysis of more brands and companies similar to Parx. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.