Raymond Limited SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7786
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SWOT Analysis of Raymond Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raymond Limited

Parent Company

Raymond limited

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Feels like heaven;  Made to measure;  Complete man

USP

High quality and innovation

STP

Segment

Premium business and fashion clothing

Target Group

Urban upper-middle and higher class males

Positioning

An aspirational brand for achievement

Product Portfolio

Brands

1. Color Plus
2. Park Avenue
3. Parx

SWOT Analysis

Strengths

1. Strong research and development for product and innovations
2. Loyalty of customers and high product quality
3. Loyalty of employees due to decentralization
4.Owns 550 stores in more 200 cities across India and overseas

5. People trust on products and high brand loyalty

6. Being a multinational company it has the ability to attract more customers than local companies
7. Good advertising and popular branding through TVCs and print ad campaigns

Weaknesses

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Opportunities

1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow

Threats

1. All major players in the industry are competing with each other not only on low price but also better quality

2. Regional trade alliances

3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.

Competition

Competitors

1.Arvind mills
2.Louis Philippe
3.Zodiac Clothing



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