Cambridge Apparels Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1595
Advertisements

SWOT Analysis of Cambridge Apparels Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cambridge Apparels Ltd

Parent Company

Cambridge Apparels Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Turning Point

USP

Affordable Formal and Ethnic wear

STP

Segment

Families looking for quality and affordable clothing

Target Group

Urban middle class families

Positioning

Affordable Formal and Ethnic wear

SWOT Analysis

Strengths

1. Strong legacy and the first movers in this segment
2.One of India’s first brands to register itself in the readymade  garments segments and the first to launch ‘White Collared Shirts in India’.

3Awarded Best Men’s Formal Wear Brand for a few years
4. Strongly knit family business. Second and third generation of the Bhatia family represent the board of directors.
5. Presence in the India and the middle east. Has a network of more than 250 stores
6.Popular customer loyalty program in association with freedom-rewardz

Weaknesses

1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands

Opportunities

1.Increasing organized retail space which is increasing manifold

2. Largely unsaturated market which makes introduction of new lines and tapping new markets possible.
3.Opportunity to grow in Tier 2 &3 cities in India which are coming in a big way
4. Tapping global emerging economies which have similar demographics as India

Threats

1.Low entry barriers to invite competition
2.Govt tax policies to increase unit cost

3.Low switching cost indicates higher bargaining power of buyers

Competition

Competitors

1.Amarsons
2.Cotton County



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: