Charagh Din SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1519
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SWOT Analysis of Charagh Din with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charagh Din

Parent Company

Charagh Din

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

CD Rocks; Exclusive Party Wear

USP

Trendy Wear at affordable prices

STP

Segment

Business and Party shirts

Target Group

Urban men from upper-middle class

Positioning

Trendy business shirts

SWOT Analysis

Strengths

1. Strong Legacy of company which started in 1947 strongly places the brand

2. Stocks a wide range of merchandise with over 25000 shirts to choose from.
3. Online Store a highlight since it has only one store
4. Green campaign to attract youth has been a success
5. Only one store and still hugely popular shows the uniqueness and premium nature of brand

Weaknesses

1. Only one store in the country means missing out on a huge potential market
2. Presence of many local and international brands has magnified competition and affected market share

Opportunities

1.Increasing organized retail space

2.Can harness e-tailing in a better way which has emerged as an effective medium.
3. Opening exclusive stores in selected cities to retain premiumness but also increasing reach

Threats

1.Lower switching costs for customers
2.Entry of several foreign players increasing competition
3.Govt tax policies on apparel likely to increase the product cost

Competition

Competitors

1. Van Heusen 
2.Allen Solly
3.Louis Phillippe



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