SWOT Analysis of Charagh Din with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
CD Rocks; Exclusive Party Wear
Trendy Wear at affordable prices
Business and Party shirts
Urban men from upper-middle class
Trendy business shirts
1. Strong Legacy of company which started in 1947 strongly places the brand
2. Stocks a wide range of merchandise with over 25000 shirts to choose from. 3. Online Store a highlight since it has only one store 4. Green campaign to attract youth has been a success 5. Only one store and still hugely popular shows the uniqueness and premium nature of brand
1. Only one store in the country means missing out on a huge potential market 2. Presence of many local and international brands has magnified competition and affected market share
1.Increasing organized retail space
2.Can harness e-tailing in a better way which has emerged as an effective medium. 3. Opening exclusive stores in selected cities to retain premiumness but also increasing reach
1.Lower switching costs for customers 2.Entry of several foreign players increasing competition 3.Govt tax policies on apparel likely to increase the product cost
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