SWOT Analysis of Red Tape with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mirza International Limited
Footwear and Apparel
Lifestyle and Retail
Fashion for your feet
Unmatched Quality, Skilled Craftsmanship and Trendy Products
People who want to look fashionable
All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India
Hi-fashion Lifestyle i.e. a premium lifestyle brand
1.Design is the key differentiator and it has top class designers working on the designs in the fashion cities of the world 2.Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins 3.Stringent international quality restrictions in manufacturing are followed 4.An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries 5.Exclusive stores, hence the reach of red tape is now increasing 6. Contribution to environmental preservation and community wellbeing
1.Foray into Apparel Industry which already has a very tough competition
2. Offers Lower profit margins to the multi- brand retailers than the local brands also
1.To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating.
2.To introduce independent sub brands catering to middle class customers without brand dilution
3. Youth becoming more fashion conscious.
4.Increasing disposable incomes
1. Foreign brands bring in more competition
2.Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape
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