Liberty Shoes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8175
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SWOT Analysis of Liberty Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Shoes

Parent Company

Liberty Shoes Limited

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

A feeling called liberty; Come express yourself

USP

Stylish Footwear

STP

Segment

Full Market Coverage in Income

Target Group

Liberated Youth which prefers fashionable footwear

Positioning

Stylish Freedom for Movement

SWOT Analysis

Strengths

1.Wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets

2.HumanTech Centers i.e. Liberty is high in Research and Development

3.Old Established Brand with huge popularity

4. Among the top 5 leather footwear Manufacturers in the world
5. Good advertising and branding through TVCs and print ads
6. Has popular sub-brands like Coolers, Force10, Senorita, Gliders

Weaknesses

1.Has limited franchise presence as compared to some other footwear brands
2. Lacks global presence, which can be a huge potential segment

Opportunities

1. Has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India

2. In India, People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

3. Global expansion would help in brand building and sales

Threats

1.Intense Competition form existing brands

2.Commoditization if fashion footwear not differentiated well
3.Constantly changing footwear technology and fashion

Competition

Competitors

1.Metro Shoes

2.Bata
3. Nike
4. Adidas
5. Puma


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