Esprit SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5648
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SWOT Analysis of Esprit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Esprit

Parent Company

Esprit Holdings

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The World is our Culture

USP

Premium Lifestyle Brand

STP

Segment

People who look for a blend of style and comfort

Target Group

Urban middle and upper-middle class

Positioning

Bringing Newness and Style to Life

SWOT Analysis

Strengths

1.Strong Brand Positioning and Awareness in over 40 countries

2.Balanced contribution of retail and wholesale

3.Clever portfolio setup – kids, casual, men
4. Has more than 800 stores and available through 15,000 apparel stores globally
5. Has an employee strength of over 15000 worldwide

Weaknesses

1. Limited presence in Eastern Europe

2. Intense competition gives customers options of frequent brand switching

Opportunities

1.To tap the growing earning population in the emerging countries

2.Growing casual wear market

3.Low manufacturing and production costs in various international markets

Threats

1.Intense Competition from leading brands

2.Product Substitution with local brands
3. Threat of fake/cheap imitations in the market

Competition

Competitors

1. Levi’s

2.Provogue

3.Wrangler



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