Metro Shoes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11645
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SWOT Analysis of Metro Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metro Shoes

Parent Company

Metro Shoes

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People

USP

Affordable fashion

STP

Segment

Style Conscious

Target Group

People who want style in budget and premium segment

Positioning

Stylish footwear to make you happy

SWOT Analysis

Strengths

1. A Strong Indian Brand with Strong Values

2. In house Private Labels for affordability

3. An assortment of all well known shoe brands found in store

4.It has a countrywide network of exclusive Metro showrooms at more than 70 prime locations across 30 plus cities in India

5.Strong Focus on innovation
6. Advertising and branding by roping in celebrities

Weaknesses

1.Operates through Company Owned Models only and hence expansion is slower

2. Does not have an international presence

Opportunities

1.To expand in India as well as in International Markets

2.To capture the shoe and accessory market collectively

3. Tie-ups with international brands or adapting franchise model to grow

Threats

1.International Players with increasing privatization

2. Shoe brands available @ discount rates on Discount deal sites which affect its in house private labels USP of style with affordability

Competition

Competitors

1. Liberty Shoes

2. Bata

3. Red Tape
4. Nike
5. Adidas

6. Puma



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