Woodland SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7327
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SWOT Analysis of Woodland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woodland

Parent Company

Aero Group

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Explore More

USP

Outdoor Footwear

STP

Segment

Premium

Target Group

People who want the best for their adventurous  outdoor side

Positioning

Eco-Friendly Outdoor Brand

SWOT Analysis

Strengths

1. A strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries
5. Production facilities in 10 countries

Weaknesses

1. Limited penetration globally and mainly serves the urban market in South Asia

2. Perceived Premium Pricing which daunts people from entering stores

Opportunities

1. More global penetration as an adventure footwear brand

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses

Threats

1.Established brands offering the outdoor footwear

2.Cheaper substitutes for the premium brand

3.Threat from fake/cheaper imitations

Competition

Competitors

1.Adidas

2.Nike

3.Reebok
4. Puma


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