Levi Strauss & Co (Levi's) SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 17336
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SWOT Analysis of Levi Strauss & Co (Levi's) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Levi Strauss & Co. (Levi's)

Parent Company

Levi’s Strauss and Co.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style

USP

Oldest Jeans Brand yet modern

STP

Segment

Upper class and Upper Middle Class

Target Group

People who want a blend of style and Comfort

Positioning

Outgoing and stylish quality jeans

SWOT Analysis

Strengths

1.Strong Brand Name and popular top-of-the-mind brand

2. Expertise in Jeans Industry

3. Distribution Channels and Global Outsourcing

4.Finance and Access to International Capital
5. Has over 470 self operated stored globally managed by 16000+ employees
6.Levi’s marketing includes retro popular songs in its TVC ad campaigns
7.Over 60 and 25 manufacturing plants in US and abroad respectively

Weaknesses

1.High Pressures of Brand Protection

2. Increasing competition means limited scope for growth

Opportunities

1.Growing casual wear market

2. Low manufacturing and production costs in various international markets

3. Increasing acceptability of western wear across the world

Threats

1.Fast changing consumer tastes

2.Lack of protection of property rights in some countries like China

3.Increasing Competition and Product Substitution

Competition

Competitors

1.Lee

2.Wrangler

3.Spykar

4.Tommy Hilfiger



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