Belmonte SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1692
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SWOT Analysis of Belmonte with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Belmonte

Parent company

S Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Suits your style; Look new everyday;

Usp

variety of designs like, sharkskin and geometric patterns

STP

Segment

Fashion conscious customers looking for formal wear

Target group

Upper-middle class urban men

Positioning

Academy of style

SWOT analysis

Strengths

1. Good branding and advertising

2. Belmont  range captures international designs and trends offering a variety of fabrics in various blends for the consumer

3. Premium fashion and international fashion is also available
4. Film celebrities as a brand ambassador
5. Excellent pan-India distribution

Weaknesses

1. Limited global presence, which can be a huge market
2. Similar brands in the market mean limited market share

Opportunities

1. More marketing and advertisement can be done to increase brand awareness.

2. Youth fashion needs to be promoted too
3. Tie-up with corporates and going global

Threats

1. Other brands offer more styles and varieties

2. Similar products available in other brands

3. Local market also poses risk

Competition

Competitors

1.Raymond

2.Arrow

3.Louis Phillipe



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