World Player SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 951
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SWOT Analysis of World Player with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

World Player

Parent company

S Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Clothiers to  India today- World tomorrow

Usp

One of the few pan-India economy brand

STP

Segment

Young men in the economy segment

Target group

Men middle and upper-middle class segment

Positioning

Fashionable  Ready to wear clothing for the economy class

SWOT  Analysis

Strengths

1. It is the first pan-India economy brand created for the underserved  semi-rural and rural markets.

2. The World Player range has vibrant clothing & accessories designed to retail at prices competitive to local or unorganized manufacturers.

3. World Player apparel spans the entire spectrum of fashionable apparel such as formal shirts and trousers to trendy t-shirts, casual shirts and jeans, besides occasion wear

4. The range also comprises daily wear accessories such as vests, briefs, belts, socks and handkerchiefs

Weaknesses

1. Women clothing is not available with the brand

2. Advertising and brand visibility is lesser compared to leading global brands

Opportunities

1. More penetration of the brand in the rural and tier 2 cities of India
2. Deeper distribution model is being undertaken by the company to reach masses

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries

Threats

1.other brands offer more styles and cuts

2. Similar products available in other brands thus switching cost is less

3. Threat from fake/duplicate imitations

Competition

Competitors

1.Nike

2.Colorplus

3.Adidas

4.Gap



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