S Kumars Nationwide Limited SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1332
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SWOT Analysis of S Kumars Nationwide Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

S Kumars Nationwide Limited

Parent company

S. Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Clothiers to India today – the world tomorrow

Usp

A company with a long history into clothing

STP

Segment

Various segments

Target group

Upper class and middle class, various age groups from kids to old

Positioning

An Indian apparel and clothing brand looking to capture the world

Product Portfolio

Brands

1. Belmonte
2. Reid and Taylor
3. World Player

SWOT analysis

Strengths

1. Brands at all price points capturing all segments of the organized market in India

2. Various clothing categories including uniform material, home furnishing n clothing are available under one brand.
3. Premium fashion and international fashion also available
4. Extraordinary portfolio of domestic and foreign brands

5. Foreign brands have deep legacy and brand recall capturing mid to upper end of the market

6. Ability to leverage our several brands to across several geographies
7. Wide distribution network of more than 30,000 agents and dealers

Weaknesses

1. The brand has limited offerings for female apparel segment
2. Brand penetration is comparatively lesser compared to major global apparel brands

Opportunities

1. Can diversify more into international fashion

2. Working to launch its home and luxury textiles section
3. Tie-ups with corporates and fashion houses

Threats

1. Other brands offer more styles and cuts

2. Similar products available in other brands.

3. Local market also poses risk

Competition

Competitors

1.Raymond

2.Arrow

3.Louis Phillipe



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