Peter England SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Peter England is one of the leading brands in the lifestyle and retail sector. Peter England SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Peter England:

Peter England Strengths

  1. The brand offers Work appropriate clothing catering tooffice going men who prefer a sense of style in their clothing.
  2.  It was voted among India's Most Trusted Apparel Brands
  3. Premium fashion and international fashion also available in the Middle East
  4. Clothes for a verity of occasions like formals, parties and Marriages are available
  5. One of the largest menswear brand in India with nearly 6 million garments sold every year

Above are the strengths in the SWOT Analysis of Peter England. The strengths of Peter England looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Peter England Weaknesses

  1. Global penetration is limited as compared to a few other international brands
  2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

These were the weaknesses in the Peter England SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Peter England Opportunities

  1. Can diversify into Indian wear as well
  2. Can diversify into higher priced apparel segment or textiles
  3. Increase global reach would be beneficial for brand growth

Above we covered the opportunities in Peter England SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Peter England Threats

  1. New brands coming in pose major threat because of similar pricing
  2. Similar patterns and verity available at lesser price with other brands or local market
  3. Cheaper imitations are a cause of worry

The threats in the SWOT Analysis of Peter England are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Peter England SWOT analysis.

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About Peter England

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Peter England Overview
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Beginning of good things

Usp

mid-priced value for money range readymade men’s wear

Peter England STP
Segmentation

Young men looking for stylish apparels, be it work, party or casual wear

Target group

Urban middle class men

Positioning

'Fashion-right' styles in men’s wear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Peter England. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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