Peter England SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4040

SWOT Analysis of Peter England with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peter England

Parent company

Madura Fashion & Lifestyle (Aditya Birla group)


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Beginning of good things


mid-priced value for money range readymade men’s wear



Young men looking for stylish apparels, be it work, party or casual wear

Target group

Urban middle class men


'Fashion-right' styles in men’s wear

SWOT Analysis


1. The brand offers Work appropriate clothing catering to  office going men who prefer a sense of style in their clothing.
2.  It was voted among India's Most Trusted Apparel Brands

3. Premium fashion and international fashion also available in the Middle East
4. Clothes for a verity of occasions like formals, parties and Marriages are available

5. One of the largest menswear brand in India with nearly 6 million garments sold every year


1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


1. Can diversify into Indian wear as well

2. Can diversify into higher priced apparel segment or textiles
3. Increase global reach would be beneficial for brand growth


1.New brands coming in pose major threat because of similar pricing

2. Similar patterns and verity available at lesser price with other brands or local market
3. Cheaper imitations are a cause of worry



1.Raymond Limited



4. Van Heusen


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