1. Varieties of popular brands are available 2. Caters to all types of clothing 3. Premium fashion and international fashion is also available 4. The brand is a winner of various prestigious awards throughout years
5. A good Brand Equity by Madura Garments is major Strength 6. More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets
1.Global penetration is limited as compared to international leading brands 2.Sub Brands are similar thus they might not know the difference in each brand’s product offering
1. High growth in the industry as well as spending income increasing 2. International fashion styles accepted globally 3. Tie-up and association with global brands for better global reach
1. Internal competition among brands is a serious threat 2. External competition and price wars decrease the switching cost for a customer 3.Fashion evolving everyday is a major threat
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