Champion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3641
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SWOT Analysis of Champion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Champion

Parent Company

HanesBrands Inc

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

It takes a little more to make a champion

USP

Superior product performance, good quality and competitive price

STP

Segment

Sports enthusiasts looking for complete outfit for sports

Target Group

Urban men, women and children from middle and upper-middle class

Positioning

Exceptional quality and comfort provided to make players win

SWOT Analysis

Strengths

1. Financially strong company and Strong value chain

2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing

3. Most competitive price and high quality

4. Strong research and development team

5. Sponsored many sports teams and events in football, racing etc

6. Wide Spectrum of sports products

7. Excellent advertising and branding

Weaknesses

1. Tough competition from other sports brands which have a high market share.

2. Weak Penetration into the global markets compared to some other apparel brands

Opportunities

1. Expand to more international countries and markets

2. Tie-ups with sports teams and players would help in establishing ore brand value

3. Diversification of products such as sweaters and polos

Threats

1.Price war with direct cheaper competitors

2.Changing customer preferences

3. Continued innovation by other brands with the use of new technologies

4. maintaining good quality with low price

Competition

Competitors

1. Columbia sportswear

2. Ashworth

3. Nike

4. Adidas

5. Reebok


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