Champion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3037

SWOT Analysis of Champion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

HanesBrands Inc


Apparel and accessories


Lifestyle and retail

Tagline/ Slogan

It takes a little more to make a champion


Superior product performance, good quality and competitive price



Sports enthusiasts looking for complete outfit for sports

Target Group

Urban men, women and children from middle and upper-middle class


Exceptional quality and comfort provided to make players win

SWOT Analysis


1. Financially strong company and Strong value chain

2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing

3. Most competitive price and high quality

4. Strong research and development team

5. Sponsored many sports teams and events in football, racing etc

6. Wide Spectrum of sports products

7. Excellent advertising and branding


1. Tough competition from other sports brands which have a high market share.

2. Weak Penetration into the global markets compared to some other apparel brands


1. Expand to more international countries and markets

2. Tie-ups with sports teams and players would help in establishing ore brand value

3. Diversification of products such as sweaters and polos


1.Price war with direct cheaper competitors

2.Changing customer preferences

3. Continued innovation by other brands with the use of new technologies

4. maintaining good quality with low price



1. Columbia sportswear

2. Ashworth

3. Nike

4. Adidas

5. Reebok


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