Aeropostale SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6414
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SWOT Analysis of Aeropostale with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeropostale

Parent Company

R H Macy & Co

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Aeropostale. Clothes gone global

USP

Creative and unique design. Less number of competitors

STP

Segment

Retailer of casual apparels and accessories

Target Group

14-to-17-year-old young women and young men,

Recently, it has been targeting adults over the age of 18 as well.

Positioning

Brand for the teens

SWOT Analysis

Strengths

1.Over 900 stores in the United States, Canada, Puerto Rico and the UAE

2.Has over  885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada.

3.One of the largest retailer in the market

4.The Company has been recognized as one of the "100 Best companies to Work For"

5.Joint ventures and tie-ups to grow global

6.Launched a new concept targeting the teen market

7. Sub-brand called Jimmy'Z that focuses on watersport clothing, is also popular

Weaknesses

1. Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns

2.Billa supermarkets are confined to more affluent city area, of which there are not many at the present time

3.Limited geographic presence specially in the growing economies

Opportunities

1. Further expansion of the three banners, increasing the lead on this potentially lucrative market.

2. All three formats have a specific and valuable customer base

3. Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.

4. Global expansion would help the brand penetrate

Threats

1. Competition from existing popular apparel and lifestyle brands

2. The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration

3. Idea can be easily copied by other local players

Competition

Competitors

1. Abercrombie & Fitch

2. Hollister

3. American Eagle



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