Austin Reed SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3088
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SWOT Analysis of Austin Reed with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Austin Reed

Parent Company

Austin Reed Group PLC

Category

Apparel and Accessories

Sector

Lifestyle and Retail(Business clothing)

Tagline/ Slogan

Quality tailoring; It’s just part of the Austin Reed service

USP

Remarkable tailoring and a passion for quality without compromise

STP

Segment

Business and leisure clothing and other related products for men and women

Target Group

Urban men and women business executives from the upper-middle class

Positioning

High quality, value-for-money ready-to-wear suits

SWOT Analysis

Strengths

1. It is an upmarket chain with over 70 retail outlets

2. Progressive brand that was both fashion-forward and classically elegant

3. Pioneer in Departmental format

4. Loyal Customer Base and high brand equity

5. Low risk & sturdy business model

6. Healthy financial position, low gearing

7. Presence across retail segments, lifestyle, value & specialty retailing

Weaknesses

1. Late foray into value retailing means tough competition
2. Despite all efforts, high possibility of brand switching due to many options

Opportunities

1.Expected growth in the organized retail to result in better footfall and conversion rates

2. Entry into tier 2 and tier 3 cities and global expansion

3. Collaboration with foreign players because of a national brand

Threats

1. Employee shortage and attrition due to rapid growth in retail sector.

2. Impact of slowdown in consumer spends to be felt on department stores

3. Opening up of economy for free entry of foreign players that is FDI

4. Competition from standalone specialty stores.

Competition

Competitors

1. BHS

2. Marks and Spencer

3. Moss Brothers

4. Greenwoods



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