bebe Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3958

SWOT Analysis of bebe Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

bebe Stores

Parent Company

bebe Stores


Apparel and accessories


Lifestyle and retail

Tagline/ Slogan

Your destination for all things lifestyle


Unique, exceptional quality and provide contemporary fashion at competitive pricing



Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Target Group

Urban upper class young women


Contemporary , stylish women apparel and accessories which gives a hint of sensuality

SWOT Analysis


1.Partnership with national and regional magazines to host events benefiting non-profit organizations

2. Approximately over 250 retail stores across countries

3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear

4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction

5. Unique target market with sophisticated and sensual concept

6. One of the well-known international brand

7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing

8. Excellent brand visibility and advertising


1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching


1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear

3. Product innovation to attract other segment


1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition

4. Changing economic condition may impose restriction in spending of consumers

5. Customers are constantly looking for the best products at the lowest prices hence high brand switching



1. Wet Seal

2. J Crew

3.Cache Inc

4. Smaller and privately held designers


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