SWOT Analysis of Aquascutum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Understated British Elegance
Rich Heritage and British elegance
People who want to make a brand statement with a British elegance
Urban men and women from upper class
Men and Women who wear luxurious clothes with a British touch.
1. The brand has a very rich history and heritage supplying jackets coats during the Crimean war. 2. The brand is very innovative and boasts of rich quality as they were the first brand in the world to launch the Waterproof jackets. 3. The brand is very famous for its “Custom-made designs” in coats and suits for men and women designed by designer Saville row. 4. The Brand has very rich clientele including the Prince of Wales, Sir Winston Churchill, and Margaret Thatcher.
5. The brand has over 100 stores all over the world
1 .The brand has major Administration issues in the UK as it has a small workforce 2. Limited global penetration compared to other luxury brands
1. Due to Acquisition, Scope for expansion is maximized 2 .Exploring into different segments like corporate gift, sporting wear etc
1. Major Competition from brands like Burberry, Canali in the coat segment.
2. Increasing Raw material cost in the united kingdom.
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