Bernshaw SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1348

SWOT Analysis of Bernshaw with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bernshaw Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Creating stunning evening and partywear since 1945


Contemporary dresses put across in the most modern way



Women wanting to look beautiful and showcase their poise and confidence through their stunning clothes

Target Group

Women around the world with all different shapes and sizes with high purchasing power


Making dresses worn by the celebrities affordable for everyone

SWOT Analysis


1. Established Brand Name and high product quality
2. Favored by celebrities world over
3. Extremely famous for their evening wear
4. Selling their dresses in the most high profile stores like Harrods and Selfridges

5. Having a wide range of products to offer – new and improved collections at all times


1.Has not been able to reach the likes of Versace and Chanel in evening wear
2.Limited brand awareness as advertising and marketing is lesser


1.Creating dresses which are seen in Hollywood films and worn by some of the most influential people at affordable rates
2.They can expand into all the unexplored markets
3.More aggressive promotions


1.Compeititors which have a better and a more prestigious name in the market
2.Their niche set might be a bit unhappy with the likes of their dresses being sold at lower prices
3.Brand loyalty of their celebrity segment towards other higher brands



2.Christian Dior
3.Dolce and Gabbana


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