SWOT Analysis of Bernshaw with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Creating stunning evening and partywear since 1945
Contemporary dresses put across in the most modern way
Women wanting to look beautiful and showcase their poise and confidence through their stunning clothes
Women around the world with all different shapes and sizes with high purchasing power
Making dresses worn by the celebrities affordable for everyone
1. Established Brand Name and high product quality 2. Favored by celebrities world over 3. Extremely famous for their evening wear 4. Selling their dresses in the most high profile stores like Harrods and Selfridges
5. Having a wide range of products to offer – new and improved collections at all times
1.Has not been able to reach the likes of Versace and Chanel in evening wear 2.Limited brand awareness as advertising and marketing is lesser
1.Creating dresses which are seen in Hollywood films and worn by some of the most influential people at affordable rates 2.They can expand into all the unexplored markets 3.More aggressive promotions
1.Compeititors which have a better and a more prestigious name in the market 2.Their niche set might be a bit unhappy with the likes of their dresses being sold at lower prices 3.Brand loyalty of their celebrity segment towards other higher brands
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