Camalgori SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1412
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SWOT Analysis of Camalgori with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Camalgori

Parent Company

Ensemble S.R.L.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Creativity, Quality and Harmony

USP

Perfectly blended Italian fabrics mixed with advanced and innovative designs

STP

Segment

People interested in specialized and exciting couture

Target Group

Individuals with a stylish attitude and high purchasing power

Positioning

Elegant clothes with a  contemporary feel ,always in line with the continual changes in the world of fashion

SWOT Analysis

Strengths

1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Camalgori collection has been distributed in boutiques worldwide since the last 12 years

4.Italian fashion with a chic and modern attitude

5.They have their presence in Japan, China, USA, Korea, Taiwan and other eastern countries

Weaknesses

1.Have not been able to establish their online retail well
2.Do not have presence in a lot of countries reducing their customer base

Opportunities

1.Expansion into segments other than clothes like perfumes , watches etc.
2.Online retail gaining a large amount of importance
3.Global expansion and acquisitions in non European countries

Threats

1.Competitors who have much more global presence
2.Economic downturn has an effect on their presence in USA
3.Price wars with other brands in similar segments

Competition

Competitors

1.Miu Miu
2.Fratelli Corneliani

3.Maxmara



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