Posted in Lifestyle and Retail, Total Reads: 13341
SWOT Analysis of Coach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparels and Accessories
Lifestyle and Retail
Give her Coach
Known for their exquisite and stylish leather goods
Women who have tastes in specialty items
Upper class segment of people with a high purchasing power
Making expensive and designer bags affordable all throughout the U.S.
1.They have artistic craftsmanship of leather goods 2. Perfectly depicted modern design 3. Very well established brand image by good advertising 4.Headquarters at the Words high fashion capital- New York
5. Have been around since 1941 and have attracted customers to their designs since then
6.Multiple Channel and geographical coverage
7.They are located in 730 cities and have about 12000 employees
8. Product Innovation, Relevance and Excellent value
1.Too many different segments into which they have spread leading to low inventory turnover 2.Havnt been able to tap the growing economies which are a huge potential market
1.Increasing online sales all over the world 2.A perfectly viable global expansion plan 3.New and improved marketing initiatives to attract consumers
1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition in the luxury goods segment 3.Economic recessions and downturns affecting their sales
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