Jockey SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4051
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SWOT Analysis of Jockey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jockey

Parent Company

Jockey International

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Just Jockeying; Genuine Jockey

USP

Good Quality Innerwear Clothing

STP

Segment

Full Market Coverage

Target Group

Men, Women and kids of all age groups

Positioning

Fun and Youthful way of thinking and Lifestyle choice

SWOT Analysis

Strengths

1. Known as an established brand in inner wear, sleep wear for women, men and children
2. Established and trusted Brand Name globally
3. Jockey is a recognized trademark in 120 countries
4. Is an active corporate citizen
5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally
6. Popular advertising campaigns and good brand visibility

Weaknesses

1.Brand Name has to be protected and hence the costs increases
2. Competition from other popular brands means limited market share growth

Opportunities

1.Emerging markets are projected to have increasing sales in the lingerie sector
2.To take forward its jockey initiative as more number of people are becoming aware of their lingerie and nightwear

Threats

1.New entrants have a chance if they offer innovative designs and services
2.Intense Competition from existing players
3.Problem of imitation of designs in countries where property rights are not properly defined

Competition

Competitors

1.Fruit of the Loom
2.Hanes
3. VIP innerwear
4. Amul Macho Innerwear



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