SWOT Analysis of Jockey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Footwear and Apparel
Lifestyle and Retail
Just Jockeying; Genuine Jockey
Good Quality Innerwear Clothing
Full Market Coverage
Men, Women and kids of all age groups
Fun and Youthful way of thinking and Lifestyle choice
1. Known as an established brand in inner wear, sleep wear for women, men and children 2. Established and trusted Brand Name globally 3. Jockey is a recognized trademark in 120 countries 4. Is an active corporate citizen 5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally 6. Popular advertising campaigns and good brand visibility
1.Brand Name has to be protected and hence the costs increases 2. Competition from other popular brands means limited market share growth
1.Emerging markets are projected to have increasing sales in the lingerie sector 2.To take forward its jockey initiative as more number of people are becoming aware of their lingerie and nightwear
1.New entrants have a chance if they offer innovative designs and services 2.Intense Competition from existing players 3.Problem of imitation of designs in countries where property rights are not properly defined
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