SWOT Analysis of Gas Jeans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and retail
Keep it Simple
Quality, Research and Innovative fashionable jeans
Clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion
Urban men and women from upper middle class
Fashionable – yet functional and practical
1. Globally known brand 2. Strong brand presence in Europe and far East 3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds 4. Operates sales in more than 56 countries with more than 3,000 stores 5. Excellent advertising and brand visibility
1. All designs are not easily available in all markets across the world 2.Research and Development in textiles is not very difficult to emulate 3. Tough competition from other brands means limited market share
1. Increasing disposable income in emerging countries
2.Growing casual wear market
3. Low manufacturing and production costs in various international markets
1.Intense Competition from existing brands 2.Product Substitution
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