Jack and Jones SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6648
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SWOT Analysis of Jack and Jones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jack and Jones

Parent Company

BestSeller

Category

Footwear and apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

In Jeans we Trust

USP

Cool, Casual, Confident

STP

Segment

Fashion Conscious Men

Target Group

Urban young men

Positioning

Creating your own Style

SWOT Analysis

Strengths

1. Part of BestSellers which employs more than 15,000 employees
2. Has the backing of a strong Parent group
3. Fair Trade certified Product
4. Available through BestSeller 5700 outlets in over 43 countries
5. One of the biggest fashion brands in Europe
6. Good advertising and brand visibility through VCs and print ad campaigns

Weaknesses

1.High Costs of Brand Protection and fighting competition
2.Brand Presence not very strong in all the nations

Opportunities

1.Growing Casual Wear market globally
2.Low cost of Production in emerging countries

Threats

1.Saturation of Jeans Market
2.Fast changing consumer tastes
3.Increasing competition from other brands

4.Product Substitution and cheaper imitations

Competition

Competitors

1.Levi’s
2.Wrangler
3.Tommy Hilfiger


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