Gucci SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13828
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SWOT Analysis of Gucci with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gucci

Parent Company

Gucci Group (PPR)

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality Is remembered long after price is forgotten

USP

Innovative luxury

STP

Segment

Premium apparel and clothing

Target Group

Middle aged, High Income, High status individuals

Positioning

Sophisticated brand and Innovative

SWOT Analysis

Strengths

1. Strong Brand Image and brand equity
2. Control its distribution Channels effectively
3. Strong chain value with suppliers and retailers
4. Directly operated stores
5. Has a huge product portfolio like apparel, clothing, wallets, watches etc
6. Gucci has partnered with UNICEF as a part of CSR initiative
7. Associations with automobile companies like Ford, General Motors, Fiat added brand value

Weaknesses

1.Has to invest huge money in order to protect and maintain its brand image

2.Diversified product range, hence has a risk of brand dilution

Opportunities

1. Emerging luxury markets in emerging economies like India and China
2.Creating competitive advantage in different business segments
3.To target the youth segment which stylish designs

Threats

1.Extremely competitive segment
2.Product substitution is easily available

Competition

Competitors

1.Chanel
2.Christian Dior
3.Burberry

4.Ralph Lauren



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