American Eagle Outfitters SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2859
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SWOT Analysis of American Eagle Outfitters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Eagle Outfitters

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Brighten up; Live your life

Usp

American Eagle Outfitters brand is known for low-rise jeans, polo shirts, graphic T-shirts and henley shirts

American Eagle Outfitters STP

Segment

People seeking trendy and fashionable apparel

Target group

Young boys and girls looking for stylish and comfortable clothing

Positioning

American Eagle Outfitters offers casual clothing for men and women

American Eagle Outfitters SWOT Analysis

Strength

1. American Eagle Outfitters has continuously grown and has been appreciated since 1977.

2. The brand has also diversified into other sub brands like Aerie and Kids with different segmentation to reach more customers.

3.The company has close to 1000 stores spread worldwide

4. American Eagle Outfitters has strong sales and revenue, especially in the United States

5. The company has more than 35000+ employees

6. Other American Eagle brands include aerie, Martin + Osa and 77kids

Weakness

1. Limited market share & advertising as compared to some other global brands

2. American Eagle Outfitters has limited global presence as compared to bigger popular clothing brands

Opportunity

1. Global expansion of American Eagle brand through opening more stores

2. The brand can increase its business by tapping the online market and using ecommerce

3. Tie-ups with fashion institutes can help the brand grow

4. Making contemporary fashion clothing to capture the youth with trendy designs

Threats

1. Similar designs available in other brands hence switching cost is less

2. Local market poses a risk

3. International operations of American Eagle can be affected by recession, economic slowdown etc

Competition

Competitors

1.Levis

2.Gap

3.Lee

4.Tommy Hilfiger

5.Wrangler

6.Spykar

7.Abercrombie and Fitch


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