Bisou Bisou SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 927

SWOT Analysis of Bisou Bisou with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bisou Bisou

Parent Company

Bisou Bisou (Michele Bohbot)


Apparel and Accessories


Lifestyle & Retail

Tagline/ Slogan

Give a kiss, just a kiss


A stylish brand created to give a French flair to the average American style



The shoppers who flock to this shop are influenced by art and architecture, rock and indie music as well as the DIY(Do it yourself) trend to take control of your own fashion.

Target Group

Men and women of ages 20s to 50s, with high spending levels.


Bisou Bisou is known for their bright and eclectic prints which are beautifully translated in our current ethnic trend

SWOT Analysis


1.  Bisou Bisou offers bright and eclectic prints which are have an ethnic trend

2. This brand has collections perfect for future fashion designers, musicians and artists.

3. It has brought Paris street fashion to American women.

4.  Designer and CEO, Michele Bohbot was recognized as the “Best Contemporary Designer”

5. She was also honored as one of “The Leading Women Entrepreneurs of the World.”


1.The brand does not resonate well  with people looking forward to high end apparel
2. Limited brand visibility and less advertising compared to other brands
3. Global penetration and reach is lesser


1.The brand can upgrade to high end premium fashion .
2. After collaboration with other brands, the brand hopes to make fashion more affordable.
3.More advertising and marketing would increase visibility
4. Global expansion would help the brand grow worldwide


1.The brand faces threat from other competitive everyday brands in terms of pricing as well as availability.
2. The customers have a higher bargaining power and low switching costs.



1.Banana Republic

2. Lee Cooper

3.American Eagle Outfitters


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