Christian Lacroix SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2263

SWOT Analysis of Christian Lacroix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Christian Lacroix

Parent company

Falic Fashion Group


Apparel and accessories


Lifestyle and retail

Tagline/ slogan



Glamorous, expensive-looking, and unapologetically dramatic  clothes



Women with a taste for panache and designer label  belonging to premium class

Target group

Women from the urban upper class


Couture clothing line with French detailing

SWOT analysis


1. Niche premium segment clothing catering to people who have lived fashion

2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).

3.Brand has establish itself with associations with leading global celebrities

4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes

5. Around the world, Lacroix has 1,000 total points of sale.


1. Sometimes perceived as an extremely expensive product

2. Competition from existing brands means more brand switching

3. The brand has not been able to generate profits


1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
2.Global markets in Europe and China and other emerging economies
3. Penetration of e-commerce i.e.  sales made online is growing
4. Tie-ups with fashion houses and retail chains


1. Economic fluctuations affect apparel retail business
2. Competition and changing fashion trends is a major challenge
3. Increasing awareness and penetration of competitive brands



1.Christian Dior

2. Chanel


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