Cartier SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13837
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SWOT Analysis of Cartier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cartier

Parent Company

Richemont

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The art of being unique

USP

Ornate watches adorned with precious stones

STP

Segment

High Income group looking for premium watches

Target Group

Men and Women in the High income group

Positioning

Luxury watches adorned by precious stones

SWOT Analysis

Strengths

1. The brand has an image as a luxury brand and popular global premium product

2. Known predominantly as a jeweller, Cartier has an excellent reputation for beautiful and unique watches

3. High brand loyalty in the premium segment
4. Good advertising and brand presence through print ads and TVCs
5. Exclusive outlets in premium hotels and resorts across the world
6. Also has offerings like watches, perfumes and prestige accessories

Weaknesses

1.Cartier is known for also its exquisite jewellery is not just a watchmaker, its competing brands on the other hand are predominantly watch brands

Opportunities

1.Lack of suitable destinations for retail in luxury market is an opportunity for the brand to establish itself

2. High growth in the luxury watches segment seen in emerging economies

Threats

1. Consumers display the double aspect of a strong luxury culture and a strong sensitivity to prices.
2. High switching costs for the wealthy

Competition

Competitors

1.Omega
2.Longines
3. Tag Heuer



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