HMT Watches SWOT Analysis
HMT Watches is one of the leading brands in the lifestyle and retail sector. HMT Watches SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HMT Watches:
Quick Glance:
HMT Watches Strengths
- Market leader in Mechanical watches
- ‘Honest’ Brand Image with excellent brand equity
- High Emotional connect with its customers
- One of the most trusted names in the Indian watch industry
- Advertising and marketing with celebrities add more value to the products
- Also has an expertise in tower clocks, solar clocks and population clocks
Above are the strengths in the SWOT Analysis of HMT Watches. The strengths of HMT Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
HMT Watches Weaknesses
- Entry of international and other brands has restricted its market share
- Brand has been unable to reposition with the changing times
- Limited global presence as compared to some other international brands
These were the weaknesses in the HMT Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
HMT Watches Opportunities
- Can leverage its reliable image by right advertising
- Product range can be expanded to more market segments
- Global penetration would help brand grow and target youth worldwide
Above we covered the opportunities in HMT Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.
HMT Watches Threats
- Declining demand of Mechanical Watches
- Lack of innovation in design can lead to decline in sales
- With lots of options available, brand switching is quite high
The threats in the SWOT Analysis of HMT Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the HMT Watches SWOT analysis.
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About HMT Watches
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| HMT Watches Overview | |
|---|---|
| Parent Company |
HMT Limited |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Timekeepers to the nation |
| USP |
One of the most established and prominent watch brands in India |
| HMT Watches STP | |
| Segmentation |
Mass Market looking for watches and accessories |
| Target Market |
Lower and Middle income groups |
| Positioning |
Reliable and quality product for the masses |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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