SWOT Analysis of HMT Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Watches and Accessories
Lifestyle and Retail
Timekeepers to the nation
One of the most established and prominent watch brands in India
Mass Market looking for watches and accessories
Lower and Middle income groups
Reliable and quality product for the masses
1. Market leader in Mechanical watches 2. ‘Honest’ Brand Image with excellent brand equity
3. High Emotional connect with its customers 4. One of the most trusted names in the Indian watch industry 5. Advertising and marketing with celebrities add more value to the products 6. Also has an expertise in tower clocks, solar clocks and population clocks
1. Entry of international and other brands has restricted its market share 2. Brand has been unable to reposition with the changing times 3. Limited global presence as compared to some other international brands
1. Can leverage its reliable image by right advertising 2. Product range can be expanded to more market segments 3. Global penetration would help brand grow and target youth worldwide
1. Declining demand of Mechanical Watches 2. Lack of innovation in design can lead to decline in sales 3. With lots of options available, brand switching is quite high
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