Fastrack SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8343
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SWOT Analysis of Fastrack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fastrack

Parent Company

Titan Industries Limited (Tata Group)

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Move on

USP

Youth Appeal

STP

Segment

Trendy and colourful lifestyle accessories

Target Group

Mid Premium Urban youth

Positioning

Youth brand for stylish youth owning multiple watches

SWOT Analysis

Strengths

1. Good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India
2. High youth connect – Positioning as a youth stylish brand

3. Fast changing designs to keep up with latest trends

4. One of the most trusted brands in India
5. Excellent advertising and brand visibility connecting with the youth
6. Has a diverse portfolio of watches, sunglasses, bags, wallets etc

Weaknesses

1. Products have a short life due to changing trends – Adds to the cost of production
2. Limited global reach despite being a popular brand

Opportunities

1. Fast growing youth segment presents growth opportunities (Titan showed
2. Global penetration would help brand grow and target youth worldwide
3.Tie-up with fashion houses and special schemes for youth

Threats

1. Youth segment is price sensitive
2. Entry of foreign players has led to tough competition
3. With lots of options available, brand switching is quite high

Competition

Competitors

1. Swatch
2.Casio
3. Timex



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