Fastrack SWOT Analysis
Fastrack is one of the leading brands in the lifestyle and retail sector. Fastrack SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fastrack:
Quick Glance:
Fastrack Strengths
- Fastrack has a good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India
- Fastrack has a high youth connect – Positioning as a youth stylish brand
- Fast changing designs to keep up with latest trends
- One of the most trusted brands in India
- Excellent advertising and brand visibility of Fastrack products connecting with the youth
- Has a diverse portfolio of watches, sunglasses, bags, wallets etc
- The Fastrack products are available through stores, supermarkets and even ecommerce site
- Strong backing of parent brand
Above are the strengths in the SWOT Analysis of Fastrack. The strengths of Fastrack looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fastrack Weaknesses
- Intense competition means limited market share of Fastrack products
- Limited global reach despite being a popular brand
These were the weaknesses in the Fastrack SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Fastrack Opportunities
- Fast growing youth segment presents growth opportunities
- Global penetration would help Fastrack brand grow and target youth worldwide
- Tie-up with fashion houses and special schemes for youth
Above we covered the opportunities in Fastrack SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fastrack Threats
- Youth segment is price sensitive
- Entry of foreign players has led to tough competition for Fastrack
- With lots of options available, brand switching is quite high
The threats in the SWOT Analysis of Fastrack are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fastrack SWOT analysis.
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About Fastrack
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fastrack Overview | |
|---|---|
| Parent Company |
Titan Industries Limited (Tata Group) |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Move on |
| USP |
Fastrack offers stylish & trendy sunglasses & watches for the youth |
| Fastrack STP | |
| Segmentation |
Trendy and colourful lifestyle accessories |
| Target Market |
Mid Premium Urban youth |
| Positioning |
Fastrack is a youth brand for stylish youth owning multiple watches, sunglasses etc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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