Titan SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8613
Advertisements

SWOT Analysis of Titan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Titan

Parent Company

TATA Group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Be More

USP

Indian brand with International styling

STP

Segment

Watch brands from luxury to sporty to fashion

Target Group

Mid and Premium Market Working men and women

Positioning

Not just a watch, but a style statement

Product Portfolio

Brands

1.Fastrack
2.Sonata

SWOT Analysis

Strengths

1. Large network of exclusive stores and service centres
2. High Top of the mind recall, especially for the Mid market segment
3. Different sub-brands under the brand Titan have been successful in their positioning based on Demographic segmentation
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries

Weaknesses

1. Premium category Titan brands like Xylys have been camouflaged by the Titan brand Image of being a mid-market player
2. Haven’t penetrated the global market as some other international watch makers

Opportunities

1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellry brands

Threats

1. Broad Target segment may lead to lack of focus in Brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment

Competition

Competitors

1. Timex
2. Casio
3. Citizen



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: