1. Large network of exclusive stores and service centres 2. High Top of the mind recall, especially for the Mid market segment 3. Different sub-brands under the brand Titan have been successful in their positioning based on Demographic segmentation 4. One of the world’s top five and India’s biggest watch manufacturer 5. Titan watches are exported in over 40 countries
1. Premium category Titan brands like Xylys have been camouflaged by the Titan brand Image of being a mid-market player 2. Haven’t penetrated the global market as some other international watch makers
1. India is an under penetrated market for watches 2. Global expansion and tie-ups with global watch and Jewellry brands
1. Broad Target segment may lead to lack of focus in Brand strategy 2. Stiff Competition faced by foreign brands, particularly in the premium segment
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