DKNY Donna Karan New York SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8931

SWOT Analysis of DKNY Donna Karan New York with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DKNY Donna Karan New York

Parent Company

Louis Vuitton Moet Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Be Delicious


Practical, comfortable, refined clothing



Women and men who look for simple, casual clothing with affordable price

Target Group

Middle aged Women, men and kids from upper class


Luxury Fashion retailer

SWOT Analysis


1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY

2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities

3. DKNY known for its excellent branding and advertising

4. Global Presence including China, Canada, Dubai

5. Provides Online Shopping with international fashion clothing

6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men

7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc.

8. Donna Karan won many awards like lifetime achievement, menswear, women-wear designer


1. Still trying to penetrate into the international market

2. Controversy for using fur of animals for preparing fur coats
3. Fake imitations affect brand and sales


1. Expansion of business in growing economies like Asia, Africa etc.

2.Use of latest technology by spending more on it which gives digital presence

3.Understanding the needs and doing penetration in emerging market


1.Other retailers with similar patters who have many SKU

2.Countries weakening economy affects the consumer spending on luxury brands

3.Local market offers same clothing at lesser price with discounting on quality

4.Ideas can be easily copied by other players




2. Giorgio Armani


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