Jaquet Droz SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2481
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SWOT Analysis of Jaquet Droz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaquet Droz

Parent Company

The Swatch group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Swiss Fine Watchmaking since 1738

USP

Craft fully decorated unique high-end jewellery watches

STP

Segment

Luxury Watches for men and women

Target Group

High Income

Positioning

Jewellery watches with unique craftsmanship

SWOT Analysis

Strengths

1. The Brand has a unique image of being a jewellery watch brand with unique craftsmanship in its watches

2. Ability to create custom dial designs to meet its enthusiastic clients’ requirements
3. The brand has partnered and sponsored unique cultural events that are synonymous with its brand image
4. Part of the Swatch group that has 28,000 employees across 50 countries

Weaknesses

1. The brand presence across the globe is fairly limited

2. Limited market share growth due to competition

Opportunities

1. The brand can increase its presence across the world by increasing its limited distribution network

2. Luxury segment across developing economies has provided many growth opportunities
3. Special offers for business tycoons and sponsorships of events to increase visibility

Threats

1. High competition in the luxury market in terms of price as well as presence
2. Competing jewellery watch making brand Cartier has a higher presence and brand image as compared to Jaquet Droz
3. Presence of many brands means high probability to brand switching

Competition

Competitors

1. Cartier
2. Rolex
3. Omega



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