Breguet SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3359
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SWOT Analysis of Breguet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Breguet

Parent Company

The Swatch group

Category

Watches and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Depuis 1775

USP

Leader of numerous watch-making technologies especially the tourbillon

STP

Segment

High Income group

Target Group

Culturally aware high income men and women

Positioning

A watch brand with a history attached to every timepiece

SWOT Analysis

Strengths

1.  Produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies
2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches
3. Part of the Swatch group that has 28,000 employees across 50 countries
4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)

5. Since 1999, Breguet has registered over 100 patents in watch technology

Weaknesses

1. The positioning of the brand and its association with history and culture can cause limitations in terms of varieties of design

2. Limited market share growth due to competition

Opportunities

1. Can expand its product base in the crystal quartz watch category
2.High growth observed in luxury segment in developing economies
3. High spending power of people
4. More advertising would help increasing brand awareness

Threats

1.Breguet faces competition in the luxury segment with new designs from its competitors

2. Instability surrounding the Euro has affected the spending costs by the brand

Competition

Competitors

1. Tag Heur
2. Cartier
3. Rolex



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