Rado is one of the leading brands in the lifestyle and retail sector. Rado SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rado:
Quick Glance:
Above are the strengths in the SWOT Analysis of Rado. The strengths of Rado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Rado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Rado SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Rado are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Rado SWOT analysis.
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About Rado
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Rado Overview | |
---|---|
Parent Company |
The Swatch group |
Category |
Watches and Accessories |
Sector | |
Tagline/ Slogan |
Time changes everything. Except a Rado; Rado. A different world |
USP |
Rado uses innovative materials (esp. ceramics) in its watch designs |
Rado STP | |
Segmentation |
High Income segment |
Target Market |
Young High Income group men and women |
Positioning |
Rado luxury watch brand offers innovative materials and design |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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