SWOT Analysis of Flying Machine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Arvind Mills Pvt Ltd
Apparel and Accessories
Lifestyle and Retail
I am sexy, Fasten your seat belt
Variety in apparel with an Italian touch
Youngsters who are fashion conscious
Urban youth from middle class
A brand that connects to the youngsters
1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing.
2. Owns over 100 stores in India and is present in five countries abroad.
3. Belongs to the prestigious Arvind mills group which extends their brand image 4. Good advertising and brand building through ad campaigns 5. Good perception of the brand as a high quality yet affordable product
1. Still hasn’t been able to reach out to the growing urban centres in India completely 2. Global presence is very limited
1.The market for the youth segment is huge
2.Foreign market for expansion
1.Existing competition from international and Indian brands 2.Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options
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