Flying Machine SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3208
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SWOT Analysis of Flying Machine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flying Machine

Parent Company

Arvind Mills Pvt Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

I am sexy, Fasten your seat belt

USP

Variety in apparel with an Italian touch

STP

Segment

Youngsters who are fashion conscious

Target Group

Urban youth from middle class

Positioning

A brand that connects to the youngsters

SWOT Analysis

Strengths

1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing.

2. Owns over 100 stores in India and is present in five countries abroad.

3. Belongs to the prestigious Arvind mills group which extends their brand image
4. Good advertising and brand building through ad campaigns
5. Good perception of the brand as a high quality yet affordable product

Weaknesses

1. Still hasn’t been able to reach out to the growing urban centres in India completely
2. Global presence is very limited

Opportunities

1.The market for the youth segment is huge

2.Foreign market for expansion

Threats

1.Existing competition from international and Indian brands
2.Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options

Competition

Competitors

1.Lee
2.Pepe jeans
3.Spykar
4.Levi’s



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