Cutter and Buck SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1281
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SWOT Analysis of Cutter and Buck with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cutter and Buck

Parent Company

New Wave Group AB

Category

Apparels and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Enduring classics; Legendary Style

USP

Innovative ,Premier and Legendary sports look along with the high fashion feel

STP

Segment

Those who have a simple yet active lifestyle and want to look fashionable while doing all of it

Target Group

People having medium to high purchasing power who love high quality and classic looks

Positioning

Superb and timeless brand used by people having a carefree attitude

SWOT Analysis

Strengths

1.Leaders in the Golf Apparel market and well established brand in the sporty fashion market
2. Acquire and Develop branded merchandise for corporate profiling as well as consumer markets
3. Use the best fabrics and trims, classic styling, and a wide range of colors to create clothing that looks and performs impeccably.
4. Social and environment friendly organization with a special emphasis on sustainability due to today’s ever growing problems

5.Cutter and Buck apparel are sponsors for various sport tournaments  eg: NFL, MLB and feature logos of different teams along with specially made T- shirts for collegiate teams

6. Influential people like Bill Clinton wear Cutter and Buck apparel and accessories

Weaknesses

1.Since they have tried to expand into so many markets have lost their niche of Sports Apparel
2.Brand awareness is limited across the world
3.Presence of other international brands and hence high brand switching

Opportunities

1.Agressive marketing and promotion strategies should be used to get more visibility for the brand
2.Try and expand into the unexplored  international markets
3.Online Retail

Threats

1.Many new companies coming into the line of Corporate Apparel at even cheaper rates
2.No brand loyalty towards them as such since they aren’t a part of any major segment and more of a mass appealer
3.Changing consumer likes and perceptions

Competition

Competitors

1.Quiksilver
2.Lacoste
3.Modern Amusement



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